Really good article by the brilliant Jo Glanville-Blackburn with fab coverage on Trevor Sorbie

Strivectin celebrated the launch of the Strivectin – EV Get Even range with an intimate evening for bloggers and online press at Dinner by Heston Blumenthal at the Mandarin Oriental, London.
Sarah Hatch from Strivectin talked through the origins of the brand and the patented NIA-114 technology that is the base of every Strivectin product, as well as the new Get Even range that aims to help women in the battle against hyperpigmentation and age spots. Sarah then answered any questions and every journalist was allowed to see the benefits of the Get Even range on their skin through the interactive Strivectin i-pad app that displayed faces before and after 8 weeks of treatment.
Over dinner, journalists marvelled at the gastronomic delights of Heston Blumenthal , including a ‘Meat Fruit’ parfait disguised as a mandarin, a ‘Savoury Porridge’ and a mouth-watering ‘Chocolate Bar’ with Passionfruit and left feeling informed and very full.

Lovely Mathilde Thomas from Caudalie was featured in Stella Magazine this weekend.

As some of you may already know, the cult iconic cologne 4711 has been announced as the official title sponsor for Matthew Williamson A/W12 London Runway Show. The show will be held on the 19th February, and we really can’t wait!

The two cult brands offer the perfect synergy of history, unique signature design and ultimate luxury. 4711 is one of the oldest cologne brands in the world and is widely recognised and renowned for its beautifully designed and opulent bottle. Referred to as acqua mirabilis, or “wonder water” the formula still remains a secret that dates back to the 17th century. Bergamot, lemon and orange possess an unmistakeably revitalising power. Matthew Williamson is at the forefront of British fashion design, his collections have continued to gather momentum, cementing his reputation as an internationally renowned designer. This year sees Matthew celebrate 15 years within the fashion industry.

Matthew Williamson himself says of the collaboration “I have loved 4711 for many years; its ethos is very much in line with my own inspiration and thinking. I love the classic opulence of the bottle design and its unique brand heritage. I am thrilled to be working with 4711 and look forward to an exciting collaboration”
For your chance to win an exclusive LFW package to see the show, you can enter this amazing competition…

www.urbanretreat.co.uk/beautique/competitions/LFW_Package.aspx

We’re not sure if you’ve noticed the current baby boom in celeb land at the moment, but we certainly have! Beyoncé was first to announce the arrival of beautiful baby girl Blue Ivy this year and with other celebs such as Kourtney Kardashian, Sienna Miller and even Jessica Simpson announcing they are expecting, we are just left wondering whose next?!

With all this baby news we thought what better time to share our brand that perfectly caters to all those yummy mummies and new babies out there… Little Me Organics – it was created by mummies who wanted the best for their babies, all products are made from a happy blend of naturally derived ingredients and certified organic extracts, serving both mum and baby the best possible care! Four key ranges aim to play to your babies’ senses, caring for their mood and wellbeing – you can help rile your baby for play or calm them down, ready for sleep time. Alongside these gorgeous ranges is the Mum to be Organics range which caters to mummies needs, with a relaxing Luxury Bath Soak, Rich Tummy Cream and Stretch Mark Oil…all were designed to relax and assist mums in waiting!

If you would like any further information regarding Little Me or Mum to be Organics please get in touch with Suzie@kilpatrickpr.com

As it’s the first post of the New Year, we thought we ought to make it exciting. So we are pleased to say that it’s not often the sport and beauty worlds collide, but when Olympic star Geraint Thomas decided to pop into the Trevor Sorbie Covent Garden salon, we just had to let you know!

Olympic Medal holder Geraint won Gold in Beijing 2008 in the Team Pursuit, and was awarded a Member of the Order of the British Empire (MBE) in the 2009 New Year’s Honours List. In 2010, he became part of Team Sky which has seen him take part in many more events, including the Tour De France for the second time. Before setting off to compete in the Tour Down Under next week, we were very glad he could squeeze in time for a cut. Here’s a few pictures of Geraint enjoying the Trevor Sorbie salon experience. To book an appointment at the Trevor Sorbie, Covent Garden salon, please call 0207 379 6901.

Here’s a recent Blog post that made us very happy, well done Ahalya!

http://pingylove.wordpress.com/

Dear PRs,

As someone who has been on both ends of the phone, I know how challenging the life of a PR can be. Nobody really understands what’s it like until they have had to sit on the phone with a disgruntled Journalist, trying to explain to them why your product / service should be featured on their ‘oh so precious’ pages. However, on the flip side some PRs do not make it easy for themselves. Lazy PRs do not understand that the little things really can go a long way.

Example:

Today I received something in the post – it was from a PR company. I had been contacted via email to find out if I would be interested in featuring one of their products. I said I would. The next day I recieved a parcel with a selection of New CID Cosmetics (one of which is a lipstick which actually lights up – genius!)

However, the very best thing about this parcel, was the beautifully hand written postcard that was included. This particular PR had addressed the postcard to me and had included the name of the product, reference to the video review I had mentioned in my last email and an offer of any images and extra information…

Now you may wonder why this is so important. Well firstly, it is because SO MANY PRs don’t do this! I have lost count of the crumpled bits of paper I have received or poorly printed press releases that have been stuffed into too small envelopes. Yes, it is mostly about the product itself, but believe me when you are trying to persuade someone to write something complimentary about your product, at least spell their name correctly.

So, for those PRs out there I feel your pain. But it is worth remembering that every little helps.

Love Pingy.x