As some of you may already know, the cult iconic cologne 4711 has been announced as the official title sponsor for Matthew Williamson A/W12 London Runway Show. The show will be held on the 19th February, and we really can’t wait!

The two cult brands offer the perfect synergy of history, unique signature design and ultimate luxury. 4711 is one of the oldest cologne brands in the world and is widely recognised and renowned for its beautifully designed and opulent bottle. Referred to as acqua mirabilis, or “wonder water” the formula still remains a secret that dates back to the 17th century. Bergamot, lemon and orange possess an unmistakeably revitalising power. Matthew Williamson is at the forefront of British fashion design, his collections have continued to gather momentum, cementing his reputation as an internationally renowned designer. This year sees Matthew celebrate 15 years within the fashion industry.

Matthew Williamson himself says of the collaboration “I have loved 4711 for many years; its ethos is very much in line with my own inspiration and thinking. I love the classic opulence of the bottle design and its unique brand heritage. I am thrilled to be working with 4711 and look forward to an exciting collaboration”
For your chance to win an exclusive LFW package to see the show, you can enter this amazing competition…

www.urbanretreat.co.uk/beautique/competitions/LFW_Package.aspx